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We’ve brought back our sell-out Toffee Apple deodorant for the second year running!

👩 Emily White

Forget pumpkin spice latte, there’s only one reason to look forward to spooky season and that’s the triumphant return of our Toffee Apple deodorant. Last year we sold out in ONE day and now we’re back with an even bigger harvest to make your pits smell spooktacular. Don’t hang around or you may miss it!

If we’re completely honest, we had no idea what the reaction was going to be when we launched this scent last year. There was the worry you would think the deodorant would be sticky - like applying some sort of dodgy waxing strip to your armpits. Incredibly, the bravery of you shone through and much like dunking your face into the apple bobbing bucket for the first time, you took the plunge and thousands of you dived pit-first into the wonderful world of toffee apple scented deodorant.

The most delicious deo 🍎👻

You quite literally went Wild for it and we’re not kidding when we say it sold out in a day. You only have to speak to the social media team or scroll through Instagram to see we are inundated with messages and comments every day asking us to bring it back or hailing it the best scent by a long way. To get a sense of the reaction, we think this comment sums it up nicely:

“I had mixed feelings about the seasonal toffee apple scent, but I ordered one for a giggle and now I'm regretting not buying more! It's a delicious smell that makes me smile when I catch whiffs of it throughout the day.”

For those who weren’t on the Wild side last year and didn’t get to enjoy this scent, let’s try and explain it to you. Our take on toffee apple is a surprisingly sophisticated scent and is a mouth-watering blend of crisp red apples, sweet brown sugar and a concoction of seasonal spices. Essentially, it’s your favourite autumn candle wrapped up into a pit-pampering natural deodorant. It’s one of those scents that you’ll put on and then instantly want to wrap up with a blanket in front of the fire. Cosy vibes = unlocked.

So if you’re not going trick or treating this year, you can at least get your sweet fix by ordering Toffee Apple straight to your door today. And who wouldn’t want to get their pits on the best (and maybe only??) Toffee Apple scented deodorant in the world.

Be quick, this scent is limited edition for Halloween and is expected to sell out quickly!