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This week the IPCC released its latest climate report. They reported that climate change is now “affecting every inhabited region across the globe”. It was a sobering reality check on global warming. The report warns that we will breach key temperature targets said in the Paris climate agreement in 2015 within two decades if transformational change and urgent emissions cuts do not happen urgently. The landmark study also warns that extreme heatwaves, droughts and flooding are becoming increasingly common. The situation has been called a 'code red for humanity'. We spoke to one PhD student from the University of Oxford to hear what they had to say on the climate emergency.

The Importance of Changing Consumer Behaviour around Sustainability

The world’s wealthiest 1% produce double the emissions of the poorest 50% combined (UN, 2020), while 70% of global emissions are caused by the richest 20% (Anderson K, 2020). It has been well established that the poorest in the world will suffer the most from the consequences of climate change, whilst bearing the least responsibility for causing it.

If the world’s richest 10% reduced their emissions in line with the footprint of the average European we would immediately cut a staggering ⅓ of global emissions
👨 Wouter Schreurs Performance Marketing Lead

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