A natural deodorant that works?
When starting Wild we had a simple mission to create a range of high performing, natural products that work and can be used without any compromise to your daily routine. And of course they had to be delivered in a sustainable and convenient way but more about our packaging ethos in the next blog!
First of all we wanted to clarify the difference between Wild deodorant and a standard antiperspirant. Over 90% of deodorants sold in the UK use aluminium salts to block your pores and stop your body from sweating. With Wild your pores won’t be blocked as we believe this is a natural and healthy process that we should not be using unnecessary chemicals to stop. Don’t worry though, we use a range of techniques and some incredible ingredients to ensure you stay dry and that sweating helps your body detoxify without smelling.
We have worked for over 12 months developing our new natural deo formulations and it has been a painstaking process to deliver the highest standards in efficacy, smooth application and ensuring no irritation.
We wanted to share some of the hero ingredients we have chosen and highlight their role in creating the perfectly balanced deodorant that will ensure your pits stay fresh all day long. We cannot wait for you to try them!
It needs to stop you from smelling.
Baking Soda (sodium bicarbonate) - Great for cakes... and your armpits!
Sodium Bicarbonate is a powerful antibacterial and helps to prevent infections. By eradicating underarm bacteria, it prevents body odour from forming.
*Baking Soda can cause a sensitive reaction if used too liberally in formulations so we have worked to find the optimum amount that helps your skin reach a balanced PH and avoids the irritation.
It needs to be easy to apply.
Coconut oil (Cocos Nucifera) Coconut oil is a pretty incredible ingredient. It's packed with rich fatty acids, vitamins, and antioxidants which help fight damage causing free-radicals. Also, coconut oil molecules are quite small which helps with absorption for amazing conditioning and moisturising benefits.
It needs to keep things dry.
Tapioca starch - Comes from the Cassava plant - Tapioca is an absorptive powder and thickener that is also gluten-free and helps your pits stay dry even as you sweat.
It needs a smooth finish.
Shea butter (Butyrospermum Parki) Shea Butter is the creamy fat extracted from the nut of the African butyrospermum parkii tree and is used to add a smooth finish to your deodorant application.
Most importantly...It needs to smell great.
To ensure this, we’ve used 100% essential oils inspired by nature and refined over several months to get the perfect blend of amazing smells and nourishing ingredients.
Orange Zest - Orange essential oil has many uses that range from lifting mood and reducing stress to adding a fresh, citrusy aroma.
Coconut Dream - It is known to reduce damaging inflammation and moisturise the skin to allow quicker healing.
Rose Blush - A soft delicate smell used to improve mood and reduce anxiety
Fresh Mint - A revitalising fresh concoction used to help boost energy
Bergamot Rituals - A calming blend used to reduce stress and improve skin conditions like eczema