As we move into the new decade, Wild takes a giant step towards its sustainable vision. Following twelve months of careful development, 2020 marks the year we launch our wildly redefined deodorant.
We envision a future where we can remove plastic packaging from our daily bathroom routines. This is by no means an easy challenge, but our Wild deodorant represents the first significant move of many when it comes to the future of personal care.
How did we get here?
We’ve been working closely with you, our customers to derive a unique deodorant recipe made from scratch. Following your feedback and investment throughout, our product has gone through 25 iterations to ensure we have nothing short of the best version possible. And when our product launches to the public this year, we will continue to honour your feedback, so please do stay in touch.
The big launch
In March 2020, we will launch our new Wild deodorant and its sustainable packaging via We Are Wild.
Our new website platform will allow you to truly personalise your subscription. You will be able to tailor and change the Wild scents you receive with ease. With a range of five fresh fragrances available, as chosen by you during our user polls, you will soon find one to fit your every mood.
Each deodorant refill will arrive in biodegradable cardboard and our reusable applicators are made from durable aluminium that’s designed to last. So once you have your applicator, you can choose to receive our sustainable refills for your applicator at a frequency that suits you.
Our new deodorant launching this spring will replace our existing Wild product, which will be discontinued this month.
Wild strives for a future redesigned, whereby single-use plastic is completely removed from our daily bathroom routines. To reflect this long-term goal of ours, our brand will evolve over time to encompass a range of sustainable products that reflect our ethos.
Ambitious, perhaps. But our Wild deodorant is a significant step towards this goal. And it is your support of our Kickstarter campaign that has led this movement. We promised to invest your money in creating truly sustainable deodorant packaging, and we’re thrilled to be on the verge of delivering this exciting end product to you.
Thank you for supporting us on our Wild journey to date - we look forward to growing with you as we move to a more sustainable future together.
We'll be doing a small pre-launch for 150 people at the end of February. If you'd like to be in with a chance of getting your deodorant and applicator early, please register here.