We’ve partnered with activewear brand TALA so you can literally get your sweat on!
👩 Emily White
We’re super excited to announce the launch of the Wild x TALA sweat-set, designed to make you feel (and smell) like you’ve been to the gym – even when you haven't.
The set includes a brand new sweat-scented deodorant from Wild and an eye-catching new ‘sweat-inspired’ colourway from TALA’s signature buttery-smooth SkinLuxe™ collection. Tapping into both brands’ planet positive and healthy living values, the sweat set is aimed at busy young professionals who want people to think they work out but don’t necessarily have the time to actually hit the gym. If there ever was a perfect match, the Sustainable Sweat Set has got your back.
At Wild, we pride ourselves on always listening to our customers and coming up with new scent concoctions based on what they want, so we are unbelievably excited to be able to offer this one-off, limited-edition scent, which packs a knock-out punch. Our new sweat-scented deodorant is the perfect solution for the time-poor fitness fan and is guaranteed to give you that after-gym glow - and smell - without the need to work up a tell-tale sweat!
Says Wild founder Charlie Bowes-Lyon: “This is our most natural launch yet. We are going back to basics with this pungent, earthy, musty sweat scent that combines the smell of forest undergrowth with a stale gym kit. We can’t wait for our customers to get a whiff of this new scent!”.
TALA, leaders in sustainable athleisure, pride themselves on creating timeless yet versatile fits for your pre, during and post workout schedules. The SkinLuxe™ collection, made from 76% recycled Nylon and 24% LYCRA® Sport, grants the all-time favourite second skin feel thanks to the lightweight fabric composition and freedom of movement - perfect for the days when you’re just not in the mood. It comes complete with sweat patches in all the right places.
Adds TALA founder Grace Beverley: “We are beyond excited to launch our collaboration between TALA and Wild, as not only do we share the same core values which centre around sustainability and the environment, we have also created products like no other. Our new ‘Sweat Set’ was brought to life by embodying a sweat-inspired colourway with our signature SkinLuxe™ styles".
“The beauty of our versatile sweat-coloured SkinLuxe™ designs, which include sports bras, crop tops, leggings and vests, is that they give you the appearance of having worked out, even when you can’t be bothered!”
Ahead of the launch, Wild trialled its new scent by sending it out to some of the most discerning armpit fanatics on its customer list, including Miss B. Odour, who had this to say:
“The opportunities for wearing Sustainable Sweat are limitless. As well as doing my bit for the planet by wearing something totally sustainable, I was also able to convince my boyfriend that I’d done an hour circuit training session in our home gym – without ever leaving the sofa! He didn’t doubt me for a moment as the smell was so overpowering.”
It's time to get your sweat on.
*Get your dose of sweatspiration at www.wearewild.com and www.wearetala.com from Thursday 1st April at 12pm BST. *